Off The Sidelines

A Digital Hub to Inspire & Empower

We had the distinct privilege of working with Senator Kirsten Gillibrand and her team on the redesign of her Off The Sidelines initiative. The challenge was clear: create a website that inspires a consistent message of women's empowerment, but also feels ever-green with informative content and impactful ways of taking action. Our approach involved a combination of solutions: a dynamic, unconventional home page, a hyper-responsive and interactive interface and, most importantly, an emphasis on powerful human stories.